
Asian Hospital — a connected visual language
Launch communication, department graphics and wayfinding brought into one healthcare programme.
Brand identity, campaigns and corporate communication.
Hands-on design, from the first idea to production.

Launch communication, department graphics and wayfinding brought into one healthcare programme.

Tibetan and English typography carried across the faces of a richly illustrated retail carton.

Industrial imagery and a repeatable page structure organise a specialist company presentation.

An illustrated heritage page brings a historic subject into an everyday printed format.
The complete archive brings together 59 projects across identity, campaigns, packaging, publications, signage and photography.
Search the work archive ↗I combine art direction, typography, copywriting and production knowledge to make communication work across the formats people encounter every day.
About Abdul and his approach ↗