Fitness Centre — from mark to stationery
A compact identity extended through a coordinated letterhead, envelope and card presentation.
Archival identity presentation
Studio
Brief & audience
Create a recognisable identity for Fitness Centre and carry it into everyday business materials.
My contribution
Logo design and identity application across stationery layouts.
Constraints
The mark needs to hold together at stationery scale, with a consistent graphic language across different paper formats.
Design decisions
- An angular pink floral symbol sits beside a flowing wordmark, creating a distinct combination of geometry and script.
- The pink and purple palette carries from the logo into broad, light stationery shapes.
- A repeated motif provides a supporting pattern while keeping the central writing areas open.
The retained logo and stationery presentation show the identity and its proposed applications. The arranged stationery view is a presentation mockup, not evidence of manufactured items.